The design is a concept sketch; final visual design would come later
Metcash provides the infrastructure for IGA franchises and needed a way to draw the attention to key performance indicators for IGA owners, specifically the ones that drive Metcach's outcomes (sales of Metcash-supplied goods). Store owners are not as concerned about their Metcash targets as they are about their local store overall. Using customer research and concept validation, I devised an approach where owners would be drawn to the data and adoption would be high.
